El Indio essays

El Indio essays Throughout time, history has always had its conquests. We are told the stories in ways that makes us see them as good accomplishments. Therefore giving the label to the ones being conquered as savages and uncivilized people, and the conquistadors as the civilized society. Having this in mind we tend to see the so-called civilized as the good and the uncivilized as the bad. But we are never told how the conquests come about. What the conquistadors do to accomplish their conquest. How they kill and destroy in order to exploit these uncivilized societies, therefore penetrating and dramatically changing their lives. An author by the name of Gregorio Lopez y Fuentes tells the other side of the conquest in his novel called El Indio. There we are taken on a journey of how people are tragically caught in the tail wind of a civilization both alien and hostile to them. There we learn how these people (The Indians) are exploited by the whites, how their culture is destroyed, and how th ey, in the end were able to resist the oppression. These three points are important because they are the structure that holds up the story so the reader can gain a considerable amount of knowledge about what occurred during this clash of cultures. Lopez y Fuentes opening line, Terror swept through the village when the three strange men appeared (13) represents the beginning of all the exploitation and discrimination the Indians would be facing thereafter. Throughout the book the reader witnesses many instances of exploitation and discrimination against them. Early in the novel after the white mens arrival, the Indians are forced to leave their village and seek refuge in the nearby hills fearing the white man. After a while they come into an agreement and come back to the village but would have to deal with the authority of the whites from that moment on. Lopez y Fue...

A Few Rounds About Bullet Lists

A Few Rounds About Bullet Lists A Few Rounds About Bullet Lists A Few Rounds About Bullet Lists By Mark Nichol Before reading this post you might wanna check one we published a while ago titled 7 Rules For Formatting Lists. Heres a quotation from it: The items in unnumbered lists are often preceded by dots or other symbols known collectively as bullets, though such markers are technically not necessary, especially in a recipe or a materials list. (In those cases, it’s implicit that the ingredients or components are added or constructed in the order listed - it’s actually a numbered list that needs no numbers.) A bullet list lets you display a set of terms, phrases, or statements clearly. prevent reader fatigue or confusion in the form of a long run-in list in a sentence. avoid repetition by following an introductory phrase with â€Å"fill-in-the-blank† list items. Keep these guidelines for constructing bullet lists in mind: If each of the items in a bullet list completes a sentence begun with an introductory phrase, the first letter of the first word of each item should be lowercase, and the last word should be followed by terminal punctuation (a period, question mark, or exclamation point), as in the preceding bullet list. The format in the previous list, however, is not recommended for items consisting of less than a few words, unless listing multiple items as a run-in list in a sentence would produce a ponderously long sentence. If all list items are complete sentences, they should follow an introductory statement ending with a colon, as in this bullet list. If all list items are incomplete sentences, they can follow an open introductory phrase or one ending with a colon; in the latter case, the first letter of the first word in each item should be uppercase. The first letter of the first word of each complete sentence should be uppercase, and complete sentences should include terminal punctuation. All items in a list should have the same format a word a phrase, or a complete sentence and should follow the same grammatical structure. If every item in a list begins with the same word or phrase, try to incorporate the word or phrase into the introductory phrase or statement, then delete it from the list items. Avoid creating a bullet list in which one or more items consist of very long sentence or more than one sentence; if this is the case, it’s better to use traditional sentence form. A bullet list with a closed introductory phrase and whose items are single words should be formatted as follows: apples bananas cherries Likewise, a bullet list with a closed introductory phrase and whose items are short phrases should be formatted as follows: personal identification number automated teller machine liquid-crystal display The following elements are superfluous in a bullet list with an introductory phrase ending in a colon: A comma after each item A semicolon after each item The word and or or following a comma or semicolon in the penultimate item A period following the last item A bullet list preceded by an open-ended introductory phrase may but need not include a semicolon (not a comma) after each item; the word and or or following the semicolon in the penultimate item (optional); and a period following the last item. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Using "a" and "an" Before Words20 Words Meaning "Being or Existing in the Past"Running Errands and Doing Chores

Consumer behaviour Essay Example | Topics and Well Written Essays - 500 words

Consumer behaviour - Essay Example These characteristics cannot be controlled by the companies; therefore, a need to assess these elements in order to create an effective marketing plan. Marketing plans and strategies would be incomplete without paying much consideration to the customers. Customers will and should always be a part of the agenda in any marketing plan of any company. Because of the implications for profitability and growth, customer retention is potentially one of the most powerful weapons that companies can employ in their fight to gain a strategic advantage and survive in todays ever increasing competitive environment (Lindenmann, 1999). Consumers purchase products and services for the benefits derived from their use. While the study of economics focuses on outcomes, consumer behavior emphasizes the process. Rather than assuming perfect conditions, researchers of consumer behavior explicitly recognize the impact of situational elements on behavior and the variance among individuals faced with the same conditions† Which means that consumers buy products for the benefits they reap out of it, the study of consumer behavior investigates the steps, or the processes involved regarding the decisions made by the consumer (Jobber, 2007). Values are basically the basis of one’s attitude or restriction in attitude. Some examples of values include freedom, pleasure, inner harmony, and happiness. Heroes, on the other hand, refer to icons in the society that may have an impact on people of different levels. Examples of heroes are sports figure or pop culture figures. As stated that heroes may influence consumer behavior through their association with certain products and brands. The same goes with rituals, or symbolic activities commonly performed over and over, such as bathing, tooth brushing, attending to mass, to school, etc. Their involvement on the consumption of consumer products makes them important for consumer behavior. Finally, these symbols are equally important

Finance Essay Example | Topics and Well Written Essays - 2500 words - 6

Finance - Essay Example As far as unsystematic risk is concerned, it can be defined as a type of risk which can affect each and every investment (Stulz 2003). Unlike systematic risk, unsystematic risk can be called as a specific risk. It does not take into its captivity the whole system but affects in chunks. Unsystematic system is less threatening as compared to systematic risk. Due to this risk, the prices can be altered because of the specific security measures in comparison to the whole system or the whole market (Stulz 2003). Systematic risk cannot be escaped fully but unsystematic risk can be escaped fully if proper measures are taken (Stulz 2003). Systematic risk is also regarded as the only relevant risk because it is the one, which cannot be escaped. Systematic risk affects the organization, market and the whole system to a great extent and its affect is a must (Stulz 2003). Systematic risk is regarded as the only relevant risk because it can only be reduced by the four ways which are avoidance, retention, reduction and transfer but it cannot be ended wholesomely (Stulz 2003). In the context of the Capital Asset Pricing Model (CAPM), beta coefficient can be defined as a key parameter. It is employed for the measurement of part of the asset’s statistical variance (Crosson and Needles 2008). The asset’s statistical variance cannot be lessened by means of the diversification, which is provided by the portfolio of the risky assets. The reason as to why it cannot be lessened by means of diversification is that it forms a relationship with the assets that can be retrieved back in the portfolio (Hussey 1991). Only those companies can make use of the beta coefficient that are making use of the regression analysis (Feibel 2003). When a beta can be seen in a portfolio, it means that the management is seeing some risks with the investment and is showing their willingness to take risk. The betas can be obtained when the management is ready to take the risks

The Energy from a Nuclear Weapon Essay Example for Free

The Energy from a Nuclear Weapon Essay We have been living in the nuelear age now for over half a century. Since the first atomic bombs were developed, nuclear technology has provided governments with the ability to totally destroy the planet. Yet the technology has been put to positive use as an energy source and in certain areas of medicine. To what extent is nuclear technology a danger to life on Earth? What are the benefits and risks associated with its use? These days, many people are afraid of nuclear technology because of the dangers associated with its use. In my opinion, although it is true that nuclear weapons pose the greatest threat to life, the use of nuclear technology for peaceful purposes also carries some serious risks. Nuclear power stations provide an important source of cheap power for many industrialised nations and some developing countries. However, there is always the danger of radiation leaking from these plants. Even though safety precautions are taken, there have been numerous disasters such as the explosion of a nuclear plant in Russia not long ago. Nuclear technology is even used to help cure some diseases such as cancer. Radiation can be applied to the body to burn away cancerous cells. This is, however, a dangerous procedure, and the application of radiation is almost always painful and not always successful. The most worrying aspect of nuclear technology, though, is its use for military purposes. Enough atomic bombs have already been built to completely destroy the planet, and the real danger is that one day some country will start a war with these weapons. Too many countries now have the technology required to make such bombs, and there is currently much debate about how to control the situation. In conclusion, nuclear technology certainly has positive uses, but is, nonetheless, dangerous. However, it would have been better if it had never been used to create nuclear weapons. If life on Earth is to continue.

Zora Neale Hurston Essay -- Zora Neale Hurston

  Ã‚  Ã‚  Ã‚  Ã‚  Zora Neale Hurston was a phenomenal woman. At the height of her success she was known as the â€Å"Queen of the Harlem Renaissance.† She came to overcome obstacles that were placed in front of her. Hurston rose from poverty to fame and lost it all at the time of her death. Zora had an unusual life; she was a child that was forced to grow up to fast. But despite Zora Neale Hurston’s unsettled life, she managed to surmount every obstacle to become one of the most profound authors of the century.   Ã‚  Ã‚  Ã‚  Ã‚  Zora Neale Hurston was born January 7, 1891 in Eatonville, Florida, the fifth of eight children to Reverend John Hurston and Lucy Potts Hurston. Zora was extraordinary person. When her mother died she was able to stay strong. Her father, didn’t have enough love in his heart to hold on to his daughter, she was casted out of the house by her estranged father; in addition, to being neglected Hurston, dealt with the periodic moving, against society expectations Hurston survived her harsh childhood.   Ã‚  Ã‚  Ã‚  Ã‚  At the age of thirteen, Zora Neal Hurston’s life came to a halt. The woman who she would look to for understanding, support, protection and encouragement, her mother, died. From that point she had no direction in her life. She started writing just to keep herself from emotional and physical loneness. Hurston was devastated by the death of her mother (Howard 3). After the death of Zora’s mother, Hurston was sent to Jacksonville to go to school. Two months after school started Zora received news that her father had remarried. Zora’s father was never close to her, nevertheless she would come to respect and admire him. In her eyes, Hurston saw her father as a remarkable man who had beaten tough odds to make something of himself. Zora was never to return home from school; unfortunately she didn’t have a choice, since the school would not adopt her, as her father wanted them to. â€Å"Without Lucy Hurston to spur him on, he seemed content with what he had already accomplished, not only unwilling to assume new responsibilities but eager to lighten the load† (Witcover 35). With the little interest that the new Ms. Hurston took in the ambition of her husband or his children Zora Neale Hurston left home never to return. Zora found herself being passed from relative to relative. For the first time ... ...erstandings, about marriage and life and life’s possibilities, about selfhood and ultimately nationhood (Howard 6).   Ã‚  Ã‚  Ã‚  Ã‚  Between 1934 and 1948 Zora Neale Hurston published seven books. Two Folklore Mules and Men and Tell my Horse, four novels Jonah’s Gourd Vine, Moses, Man, of the Mountain, Their Eyes Were Watching God, Seraph on the Suwanee, Dust Tracks on a Road was her autobiography (Witcover 114). Of all the books that were written by Zora Neale Hurston Their Eyes Were Watching God was by far the most famous of her masterpieces. Today it stands as one of the most important pieces of fiction writing by a black woman. Zora was eccentric; she walks brightly among us today as a heroin (Howard 98-99).   Ã‚  Ã‚  Ã‚  Ã‚  Zora Neale Hurston was an outstanding woman. Although she had to struggle, Hurston was a hard working young lady that was determined to make it in life. Zora was able to finished high school and attend college. Zora also became a famous writer who wrote and published many plays and books throughout her career. Zora gained fame and lost it all at the time of her death. She was a remarkable woman who will never be forgotten.

Lord of the Flies by William Golding Essay

Some people believe that it is instinct to act peacefully and caring, but others think just the opposite. Often, there is a mislead of human nature and people act upon instinct. William Golding believes that human nature is lead towards evil and destruction. The boys in The Lord of the Flies acted on the first one to make a decision, in which this case was Jack. Golding’s fundamental belief about human nature is strongly lead towards evil actions. This reminds me of the Vancouver fans article that occurred about 3 months ago. There are many reasons to why Golding’s belief is what it is now. Many examples can be seen in Brian Hutchinson’s Vancouver article. Golding uses strong examples of his belief in Lord of the Flies including when people started seeing Jack act savage, they began to think it could be okay to act savagery also. As in the Vancouver article, as soon as a few people started rioting, destroying property, and going wild, everyone else realized that they should begin to do the same because it looked okay from their perspective. Golding’s belief can clearly be seen as human nature is evil in all cases. One important reason that Golding makes about human nature in the Lord of the Flies is that there was a lack of law enforcement which forced the boys to lose mortality and act on instinct. In the beginning, the boys made rules and followed them, but eventually, one person spoke out against the rules. As soon as one person acts differently from everyone else, emotions may change for them, forcing them to lose a sense of civilization and go into savagery. â€Å"But I shall! Next time! I’ve got to get a barb on this spear! We wounded a pig and the spear fell out. If we could only make barbs—† Jack’s interest of getting saved is no longer in his mind. He has now focused on hunting with his crew. The Vancouver article was no different. Obviously the people of Vancouver didn’t kill one another but, they did terribly hurt one another. When Vancouver had lost, people began to riot, and once one person does something different, everyone else begins to wonder that maybe it’s okay to act as they are. The people of Vancouver did not realize what they were doing until it was too late. A lack of law enforcement was beginning to be seen at the streets of Vancouver. People began to realize that they could get away with looting, robbery, and destruction of their own city! The police of Vancouver did not  realize how bad the rioting was about to come. They thought that people would slowly start to stop, but the exact opposite occurred. More and more people began to destroy police vehicles, rob stores, and break windows of buildings. There was no sense of civilization in Vancouver, people acted on instinct, in which this case was turned towards evil. Civilization did not only fade away because of the lack of law enforcement. It also began to fade away because of a desire for power and control. In the beginning, the boys voted for a leader, and they voted for Ralph because he knew how to make decisions and what things needed to be done first. Jack did not like the idea of having Ralph as leader, he felt he should’ve been leader, but he went along with it until he had the opportunity to take it. Jack knew that Ralph couldn’t survive without him because Ralph relied on Jack for food. Once everyone had gone to Jack’s group, Jack took the chance and gained control of everything eventually. He wanted what was rightfully his, being the leader. Jack had this obsession with being in control that he went to the extreme of killing his own friends. There is no excuse for murder. Once Jack had control, he felt powerful. He only went on with hunting, but took everything from Ralph until he had nothing. He did this because Ralph was the only thing stopping him of being evil. So without noticing, Jack took everything away from Ralph until it was just him, and when that occurred, he tried to kill him. Jack wanted power, so Jack did whatever he had to do to become leader. The people of Vancouver acted similarly to the boys. The Canucks fans wanted the power to do whatever they wanted. They did whatever was necessary to have that feeling of control over the city. They went as far as destroying their own city, burning vehicles, and even killing one another! Law enforcement needs to be much better when in a situation like this, but there also needs to be a certain degree of control in the city. The most important reason to why Golding’s belief is evil for human nature is because of the hunger for freedom from the constraints of civilization. The boys had been living there lives following rules by their elders. They felt it was time for change. Ralph was appointed leader but the boys felt that they’d had enough of rules and orders. The boys were completely by themselves. They were getting their own food, they were making shelters, and they appointed roles for everyone to keep up with. Jack was tired of following rules, and he especially didn’t want to follow rules from someone younger than him. Jack stepped up and made his group of hunters. Slowly, more people began to see Jack as the better leader, but Ralph had been appointed leader, so there was no change to that. They were all alone on an island; there hunger for freedom had grown the longer they stayed on the island. Jack felt that on the island, there were no rules to abide by. There needed to be freedom from laws. Jack showed them that it’s better to act wild than to act civilized, which is morally wrong but was a lot more fun. In Vancouver, the citizens felt that the riot was an excuse to act differently, to act wild. People were lighting cars on fire, destroying stores, and vandalizing not anymore because Vancouver lost, but now because it was the excuse to break rules. The people of Vancouver were following rules their entire lives. This was simply an excuse to break the constraints of society and feel freedom. In conclusion, law enforcement was needed to be done in order to keep the people from becoming worse, power and control was wanted from everyone in the city because of rules set to stop everyone from wreaking havoc. â€Å"Human nature refers to the distinguishing characteristics, including ways of thinking, feeling and acting, that humans tend to have naturally.† Vancouver used to be seen as one of the safest cities in the world. This goes to show that even the worst of places can become the worst of places.

Descriptive Paper About Memphis

â€Å"THE CITY OF MEMPHIS† The city of Memphis is located in the western corner of the state of Tennessee, and the county seat of Shelby County. Memphis is the biggest city in Tennessee, and the third largest in the United States. The residents of Memphis are referred to as â€Å"Memphians†, and the Memphis region is known as the â€Å"Mid-South†. Downtown Memphis sits along the banks of the Mississippi River. Several large parks are scattered throughout the city, the most popular one is called the Overton Park. Also located in downtown Memphis is the Mud Island Monorail. It is used to transport people from the streets of downtown, across the Mississippi river to Mud Island Park, which is a park that sits in the middle of the Mississippi river and is completely surrounded by water. Memphis has humid subtropical climate. The summer weather is so hot that sometimes it’s hard to catch your breath, it gets very unbearable. The fall and spring are very nice weather wise. The winters are cold but not as cold as Iowa. During the winter it may snow just enough to cover the grounds. Many musicians grew up in and around Memphis. These included such musical greats as Elvis Presley, Three 6 Mafia, Jerry Lee Lewis, Muddy Waters, Carl Perkins, W. C. Handy, B. B. King, and many more. Memphis is full of talent, It is known for everything such as singing, dancing, acting, raping, writers and athletes. Memphis has one of the nicest Triple A baseball stadiums in the country. Memphis is also known for its cultural events. The largest celebration the city has is Memphis In May. The month long series of events promotes Memphis’ heritage. The four main events are the Beale Street Music Festival, International Week, The Sunset symphony, and The World Championship Barbecue Cooking contest, which is the largest pork barbecue cooking contest in the world. In April there is an event in downtown Memphis called Africa In April. Africa in April as a three-day long festival with vendor’s markets, fashion showcases, blues showcases, and international diversity parade. The festival was designed to celebrate the arts, history, culture, and diversity of the African diaspora. Memphis is such a large city that it is broken down into small areas such as South Memphis, Whitehaven, Westwood, Orange Mound, North Memphis, and East Memphis just to name a few. Memphis is a very exciting place to live. There is always something to do or some were to go.

Abrams Company Essay Essay Example

Abrams Company Essay Essay Example Abrams Company Essay Paper Abrams Company Essay Paper MANAGEMENT CONTROL SYSTEMS Lecturer : Supriyadi, Ph. D. Nama : Handy nugroho - No: 1157021 Case : Abrams Company Abrams’Company manufactured a wide variety of parts for use in automobiles, trucks, buses, and farm equipment. Abrams sold their product both to the OEMs and the wholesalers. top management is satisfied with their management systems and performance measurement scheme but they are three areas of concern that need to be discussed. * First, the transfer prices disagreements of parts sold by the product divisions to the AM division. Second, is in the product divisions too often tended to treat the AM division as a captive customer and in the performance measurement system. * Third, the excessive yearly inventory carried by both the AM division and the three product divisions. Strength The company has a clear management structure. The company has employed a bonus plan for employees. The AM Marketing division will input products form the other three divisions, and sell it to domestic and foreign market, it helps the company save cost when it input internal. Weaknesses Abrams’ business model weakness is that its divisions operate as independent companies. Furthermore, all of these profit centers, participate in an incentive compensation plan that the higher the participant is in the organizational hierarchy, the more â€Å"incentive points† he or she will receive based on division profit variance. The Abrams Company has three totally independent divisions, and the three divisions are lack of connection. The transactions between the three divisions dispute the transfer pricing. Case Analysis and Recommendation The Abrams case is about using profitability measures to evaluate profit centers. In EU companies it is more common to evaluate PCs with Income measures like RI and EVA. It is very difficult to find a relevant and fair capital base for the ROI measure. Abrams use book value for fixed assets which inflate the ROI measure as the assets age. The age and mix of assets also differs among divisions which give unfair measures. It is also easy for the divisions to manipulate the capital base at the end of the year. ROI based bonus may rob the future, who want to invest in assets if that reduce the bonus. Recommendation to this company was to use RI or EVA instead of ROI and to control the investments separately using NPV and capital turnover measures. The bonus should be based on the budgeted income level, the RI target. The current transfer price system seems to work well with few disputes. Market prices are more used as a top-level for the TP. An advantage with cost base TP is that it will give all internal partners full information about the cost structure and you will avoid â€Å"upstream fixed costs† The problem with the inventory level cannot be controlled with ROI management. If the company change to RI/EVA it will be possible to to negotiate relevant inventory levels in the budget process. High inventory levels can also be managed with differentiated capital charges that will create high interest costs. The best way to control operational tasks is to use nonfinancial measures such as inventory turnover. Use nonfinancial measures to control the inventory levels. If it is an strategic issue you can connect this measure to the bonus system. In general, Abrams Company adopts the lowest cost, differentiation, market focus and ROI strategies to accomplish the organization’s goal. Furthermore, In order to implement the strategies the firm establishes its own management control systems. Suggestions  to  performance measurement  system: 1) ROI can be used combination with other performance measures to avoid the limitations of ROI. The company can establish a non-financial performance measurement system such as the balanced scorecard . With a good performance measurement system, the incentive compensation plan will be improved. 2) EVA ( Economic value added) can be used instead of ROI Suggestions to transfer pricing : a transfer price fixed by the top management in compliance with the AM division and the other divisions involved which could be revised when it is out of date. This fixed price could be adjusted due to inflation. There should be an internal policy on it. Therefore, top management should implement a c ost-based transfer prices because when competitive prices are not available, transfer prices may be set on the basis of cost plus a profit markup.

French and Indian War - French and Indian War Seven Year War

French and Indian War - French and Indian War Seven Year War Previous: 1758-1759 - The Tide Turns | French Indian War/Seven Years War: Overview | Next: Aftermath: An Empire Lost, An Empire Gained Victory in North America Having taken Quebec in the fall of 1759, British forces settled in for the winter. Commanded by Major General James Murray, the garrison endured a harsh winter during which over half of the men suffered from disease. As spring approached, French forces led by the Chevalier de Levis advanced down the St. Lawrence from Montreal. Besieging Quebec, Levis hoped to re-take the city before the ice in the river melted and the Royal Navy arrived with supplies and reinforcements. On April 28, 1760, Murray advanced out of the city to confront the French but was badly defeated at the Battle of Sainte-Foy. Driving Murray back into the citys fortifications, Levis continued his siege. This ultimately proved futile as British ships reached the city on May 16. Left with little choice, Levis retreated to Montreal. For the 1760 campaign, the British commander in North America, Major General Jeffery Amherst, intended to mount a three-pronged attack against Montreal. While troops advanced up the river from Quebec, a column led by Brigadier General William Haviland would push north over Lake Champlain. The main force, led by Amherst, would move to Oswego then cross Lake Ontario and attack the city from the west. Logistical issues delayed the campaign and Amherst did not depart Oswego until August 10, 1760. Successfully overcoming French resistance, he arrived outside of Montreal on September 5. Outnumbered and short on supplies, the French opened surrender negotiations during which Amherst stated, I have come to take Canada and I will take nothing less. After brief talks, Montreal surrendered on September 8 along with all of New France. With the conquest of Canada, Amherst returned to New York to begin planning expeditions against French holdings in the Caribbean. The End in India Having been reinforced during 1759, British forces in India began advancing south from Madras and recapturing positions that had been lost during earlier campaigns. Commanded by Colonel Eyre Coote, the small British army was a mix of East India Company soldiers and sepoys. At Pondicherry, the Count de Lally initially hoped that the bulk of the British reinforcements would be directed against a Dutch incursion in Bengal. This hope was dashed in late December 1759 when British troops in Bengal defeated the Dutch without requiring aid. Mobilizing his army, Lally began maneuvering against Cootes approaching forces. On January 22, 1760, the two armies, both numbering around 4,000 men, met near Wandiwash. The resulting Battle of Wandiwash was fought in the traditional European style and saw Cootes command soundly defeat the French. With Lallys men fleeing back to Pondicherry, Coote began capturing the citys out-lying fortifications. Further reinforced later that year, Coote laid siege to t he city while the Royal Navy conducted a blockade offshore. Cut off and with no hope of relief, Lally surrendered the city on January 15, 1761. The defeat saw the French lose their last major base in India. Defending Hanover In Europe, 1760 saw His Britannic Majestys Army in Germany further reinforced as London increased its commitment to the war on the Continent. Commanded by Prince Ferdinand of Brunswick, the army continued its active defense of the Electorate of Hanover. Maneuvering through the spring, Ferdinand attempted a three-pronged attack against Lieutenant General Le Chevalier du Muy on July 31. In the resulting Battle of Warburg, the French attempted to escape before the trap was sprung. Seeking to achieve a victory, Ferdinand ordered Sir John Manners, Marquess of Granby to attack with his cavalry. Surging forward, they inflicted losses and confusion on the enemy, but Ferdinands infantry did not arrive in time to complete the victory. Frustrated in their attempts to conquer the electorate, the French moved north later that year with the goal striking from a new direction. Clashing with Ferdinands army at the Battle of Kloster Kampen on October 15, the French under the Marquis de Castries won a protracted fight and forced the enemy from the field. With the campaign season winding down, Ferdinand fell back to Warburg and, after further maneuvers to expel the French, entered into winter quarters. Though the year had brought mixed results, the French had failed in their efforts to take Hanover. Prussia Under Pressure Having narrowly survived the previous years campaigns, Frederick II the Great of Prussia quickly came under pressure from Austrian General Baron Ernst von Laudon. Invading Silesia, Laudon crushed a Prussian force at Landshut on June 23. Laudon then began moving against Fredericks main army in conjunction with a second Austrian force led by Marshal Count Leopold von Daun. Badly outnumbered by the Austrians, Frederick maneuvered against Laudon and succeeded in defeating him at the Battle of Liegnitz before Daun could arrive. Despite this victory, Frederick was taken by surprise in October when a combined Austro-Russian force successfully raided Berlin. Entering the city on October 9, they captured large amounts of war materials and demanded monetary tribute. Learning that Frederick was moving towards the city with his main army, the raiders departed three days later. Taking advantage of this distraction, Daun marched into Saxony with around 55,000 men. Splitting his army in two, Frederick immediately led one wing against Daun. Attacking at the Battle of Torgau on November 3, the Prussians struggled until late in the day when the other wing of the army arrived. Turning the Austrian left, the Prussians forced them from the field and won a bloody victory. With the Austrians retreating, campaigning for 1760 came to an end. Previous: 1758-1759 - The Tide Turns | French Indian War/Seven Years War: Overview | Next: Aftermath: An Empire Lost, An Empire Gained Previous: 1758-1759 - The Tide Turns | French Indian War/Seven Years War: Overview | Next: Aftermath: An Empire Lost, An Empire Gained A War Weary Continent After five years of conflict, the governments in Europe were beginning to run short of both men and money with which to continue the war. This war weariness led to final attempts to seize territory to use as bargaining chips in peace negotiations as well as overtures for peace. In Britain, a key change occurred in October 1760 when George III ascended to the throne. More concerned with the colonial aspects of the war than the conflict on the Continent, George began to shift British policy. The final years of the war also saw the entry of a new combatant, Spain. In the spring of 1761, the French approached Britain regarding peace talks. While initially receptive, London backed out upon learning of negotiations between France and Spain to widen the conflict. These secret talks ultimately led to Spain entering the conflict in January 1762. Frederick Battles On In central Europe, a battered Prussia was only able to field around 100,000 men for the 1761 campaign season. As most of these were new recruits, Frederick changed his approach from one of maneuver to one of positional warfare. Constructing a massive fortified camp at Bunzelwitz, near Scheweidnitz, he worked to improve his forces. Not believing the Austrians would attack such a strong position, he moved the bulk of his army toward Neisee on September 26. Four days later, the Austrians assaulted the reduced garrison at Bunzelwitz and carried the works. Frederick suffered another blow in December when Russian troops captured his last major port on the Baltic, Kolberg. With Prussia facing complete destruction, Frederick was saved by the death of Empress Elizabeth of Russia on January 5, 1762. With her demise, the Russian throne passed to her pro-Prussian son, Peter III. An admirer of Fredericks military genius, Peter III concluded the Treaty of Petersburg with Prussia that May ending ho stilities. Free to focus his attention on Austria, Frederick began campaigning to gain the upper hand in Saxony and Silesia. These efforts culminated with a victory at the Battle of Freiberg on October 29. Though pleased with the victory, Frederick was angered that the British had abruptly halted their financial subsidies. The British separation from Prussia began with the fall of William Pitt and the Duke of Newcastles government in October 1761. Replaced by the Earl of Bute, the government in London began to abandon Prussian and Continental war aims in favor of securing its colonial acquisitions. Though the two nations had agreed not to negotiate separate peaces with the enemy, the British violated this pact by making overtures to the French. Having lost his financial backing, Frederick entered into peace negotiations with Austria on November 29. Hanover Secured Eager to secure as much of Hanover as possible before the end of fighting, the French increased the number of troops committed to that front for 1761. Having turned back a winter offensive by Ferdinand, French forces under Marshal Duc de Broglie and the Prince of Soubise began their campaign in the spring. Meeting Ferdinand at the Battle of Villinghausen on July 16, they were soundly defeated and forced from the field. The remainder of the year saw the two sides maneuvering for advantage as Ferdinand again succeeded in defending the electorate. With the resumption of campaigning in 1762, he soundly defeated the French at the Battle of Wilhelmsthal on June 24. Pushing on later that year, he attacked and captured Cassel on November 1. Having secured the town, he learned that peace talks between the British and French had begun. Spain the Caribbean Though largely unprepared for war, Spain entered the conflict in January 1762. Promptly invading Portugal, they had some success before British reinforcements arrived and bolstered the Portuguese army. Seeing Spains entry as an opportunity, the British embarked on a series of campaigns against Spanish colonial possessions. Utilizing veteran troops from the fighting in North America, the British Army and Royal Navy conducted a series of combined-arms attacks that captured French Martinique, St. Lucia, St. Vincent, and Granada. Arriving off Havana, Cuba in June 1762, British forces captured the city that August. Aware that troops had been withdrawn from North America for operations in the Caribbean, the French mounted an expedition against Newfoundland. Valued for its fisheries, the French believed Newfoundland to be a valuable bargaining chip for peace negotiations. Capturing St. Johns in June 1762, they were driven out by the British that September. On the far side of the world, British forces, freed from fighting in India, moved against Manila in the Spanish Philippines. Capturing Manila in October, they forced the surrender of the entire island chain. As these campaigns concluded word was received that peace talks were underway. Previous: 1758-1759 - The Tide Turns | French Indian War/Seven Years War: Overview | Next: Aftermath: An Empire Lost, An Empire Gained

Research Paper Introduction_1 Essay Example | Topics and Well Written Essays - 250 words

Research Paper Introduction_1 - Essay Example As such, all the aerospace logistics companies, Kuehne+Nagel included, have to morph constantly with respect to the varying trends to survive. Specifically, the market structure affects the business model of a company that has to be compatible with the prevailing market conditions. Kuehne+Nagel is precisely struggling to manage cost positioning that is just a part of the whole issue of market structure. The problem is partly contributed to by the customers who use cost as their tool for choosing an aerospace logistics company, and partly by the presence of several companies who have to scramble for the few clients (Francois, 2012 p. 1). With its traditional business model which did not pay much attention to cost positioning issues, Kuehne+Nagel found itself in financial mess when it had to lower its prices in order to come into equilibrium with that of the market. However, reducing the costs acted as a double-edged sword, drawing clients in but stretching the operations of the compan y. The only solution was to devise such cost-friendly solutions like shared warehousing among